People were enraged. They’d been eating these tacos for years. The taco guy, Gustav, made some pretty terrible tacos. I mean, they were pretty tasty. But they were overpriced, slow, and sometimes they were missing ingredients. And if you wanted to complain, he made you talk to his terrifying children, Ulf and Gerta. They sometimes made you talk to them for hours before you could get another taco and sometimes they wouldn’t talk to you at all. Then one day, this cart swooped into town. This guy was all about fiber. People jumped at the chance. Anything to get away from Gustav!
Moral: Sometimes any alternative is a good alternative.