Once there was a peacock who was most ethical and virtuous. He made no bones about letting everyone know exactly how ethical and virtuous he was. Indeed, all the animals in the forest knew who the most ethical animal was and where to find him. Including the Insatiable Hungry Python. Last Tuesday, the Insatiable Hungry Python ate the Most Ethical and Virtuous Peacock for lunch.
Moral: It’s easy to be ethical and virtuous when you’re dead.